Farming Revolution

Travel to various farms to show firsthand how impacted their lives have been by recent events (from the farmer’s perspective).
Highlight the various challenges each farm/farmer faces & how they are working to overcome it:
- Racial & Gender Equality
- Engaging the next generation
- Show the farm as a family enterprise
- Preventing child labor
- Addressing climate change
- Sustainability is not always economically feasible
- Helping farmers to cut out the middle-man
- Teach farmers:
- Intercropping (farmers cannot survive on coffee alone)
- Agronomic studies to determine which crops are suitable
- Poultry
- Eggs
- Record keeping
- Pest control techniques
- Avoid dependency upon ICP
- Show, don’t just tell the farmers
- Intercropping (farmers cannot survive on coffee alone)
- Educate Consumers
- Show also how consumers can help make a difference
- “Every cup makes a difference.”
- “We need more long-term relationships between the farmers, processors, roasters, baristas, and consumers.”
Film various farmers holding a bag of various partner coffees while thanking viewers for buying THEIR coffee and supporting their family & farm.
Budget & Planning:
PRE-PRODUCTION
- 4 Weeks Pre-Production
- 6 Weeks Production (travel and filming)
- 13 Weeks Post-Production (8 for DJ)
- Production fee for writing, producing, and directing this project from start to finish would be – €45.000
TOTAL PRE-PRODUCTION: €45.000
PRODUCTION:
- 6-Weeks for a videographer during Production
- @ €700 per day = €21.000
TOTAL PRODUCTION: €21.000
Travel:
- Europe
- 3x Transit to EU Destinations = €600
- 2 Rooms for 1 week = €600
- Food = €500
- Kenya
- 3x Airfare to Kenya = €1.500
- 2 Rooms for 1 week = €200
- Food = €300
- Uganda
- 3x Transit to Uganda = €800
- 2 Rooms for 1 week = €200
- Food = €300
- Honduras
- 3x Transit to Honduras = €3.000
- 2 Rooms for 1 week = €200
- Food = €300
TOTAL TRAVEL: €8.500
POST-PRODUCTION
Sound Design:
- 2-Weeks = €7.000
Music Scoring:
- 3-Weeks = €10.500
Color Grading:
- 1-Week = €3.500
TOTAL POST-PRODUCTION: €21.000
SUB-TOTAL: €95.500
+ a 25% Contingency
GRAND TOTAL = €120.000 for writing, filming, and editing this film.
Marketing and Promotion
At this point, each additional video can be made for approximately €500 per minute.
Therefore, 5 x 1-minute videos would cost €2.500
This is such a low cost because I would edit them personally, and I would only charge a day rate of €500.
I would push myself to finish 1-minute of polished video in one day, which would be possible after editing the documentary, as I would have all of the footage intimately in mind.
In fact, a good option would be to have a week or more of delay between the first rough edit and the final editing phase.
This delay could be filled with editing short videos and creating a “viral campaign” to build interest and an audience in the lead-up to our release date.
This viral campaign would consist of:
- Releasing short “viral videos” each week for 4-weeks
- Encouraging people to share the video with their friends
- Use of Google AdWords and Facebook Advertising Campaigns to get more views on our short videos
- Capturing email addresses of those interested in the release of the film
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